Seattle Soul Doulas

This client benefitted from a Free Website Audit.
I re-designed their website for improved branding and increased conversion rates.

Overview

SEATTLE SOUL DOULAS

A doula service that provides various educational, emotional, and physical assistance for expecting and recent mothers.

ROLE

Branding, Web Design, Web Development, SEO:

Discovery, market & competitive research, branding identity, web development, UX testing, SEO & site speed optimization.

PROBLEM

Seattle Soul Doulas has a website already- but they needed a more professional re-branding, increased site visibility, and a strategic design built to improve conversion rates

SOLUTION

• Built trust in site visitors through a new, improved, high-quality branding

• Informed users on what doula services they provide, how it’ll help them and answer any questions or objections they have

• Increase conversion rates through strategic design and improved site performance

• Created a user-friendly experience that allows users to navigate the site and contact SSD easily

Design Process

I. DISCOVERY

Free Website Audit

Competitive Analysis

II. IDEATION

Wireframing

Sketching

III. DESIGN & DEVELOPMENT

Branding Identity

Mockups

Web Development

Discovery

I. Free Website Audit

My Free Website Audit includes a complete analysis of my client’s:

-Site Performance

-Marketing Strategy

-Visual Design

-User Experience

-SEO & more

This in-depth analysis allows me to identify key issues causing low site visits and low conversion rates, and help us create a plan to fix this.

This is what I discovered about Seattle Soul Doulas’ current website. I identified high-impact issues in the site’s performance, speed, branding, visual design, user experience and marketing strategy, and devised a plan to fix them.

II. Competitive Analysis

Further Competitive Analysis enabled me to build a website that brings more traffic.
After conducting my client’s Website Audit, I identify their top local competitors, and do a quick audit of their sites as well.
This insight allows me to build on our existing strategy, by putting myself in potential customers’ shoes and strategizing to give my client the best chance at getting website clicks and conversions.

Aside from a quick website audit of the competitors, I also conducted location research on SEO rankings for Google Maps (web & mobile,) and Apple Maps; as well as Traffic Analytics, Organic Search and Keyword Research. I won’t share too much about competitor’s details, but I this allowed me to strategize for the copywriting, content, and keywords needed to reach our goal of driving more website traffic.

Ideation

WIREFRAMING

During this stage, I’m focusing on improving the website’s navigation & layout, without adding color or branded content yet.

The previous website’s navigation & layout had several problems holding the business back, such as:

landing page failed to quickly communicate the service
poor site architecture, making vital information difficult to find, even containing broken pages
bad mobile responsiveness, improper sizing of text/images
forms were too long, leading to less user submissions

In these wireframes for the landing page, I fixed the aforementioned issues. I created a layout with improved navigation, that will explain the service to users quickly before they leave the site, be easier to navigate, scale better on mobile, increase form submissions and viewer conversion rates.